![]() EA had games like FIFA, which we couldn’t compete with. We were desperate to narrow the gap and overtake it, which Activision eventually did. I think the EA/Activision rivalry was even more intense then. ![]() That was the product to beat,” says Scott Dodkins, who was Activision’s Euro VP at the launch of the first Call of Duty. And it was actually Activision that fired the first shot.īack in 2003, EA had Medal of Honor as the runaway World War II shooter. The EA/Activision war goes back ten years. But as anyone familiar with industry history will tell you, this was not an isolated incident.
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